There are many choices when it comes to setting up or updating your website. In order to decide which path to take you have to consider many things such as:

Do you have the technological skills to build and/or manage your own website?

Have you determined your short and long term goals?

If you have a basic website built today will you have to re-invest to have a dynamic website built in 6 months when you realize your website is important to your business and your customers want more online tools? 

Do you have a staff member that can take on the day to day management of a content rich website?

Do you have the resources to pay an outside resource to manage the content on your website and help you promote it?

Can you support the additional business that will come from a successful website?